Honda receives four Red Dot design awards

Four of Honda’s products have been named Red Dot winners in the Product Design discipline of the 2024 Red Dot Design Awards, which is one of the most respected design awards in the world. The winners include the EM1 e: electric moped, Motocompacto ultra-compact foldable scooter, BF350 large-size outboard motor and Miimo robotic lawn mower.

“Honda will continue surprising and inspiring people around the world through the creation of the mobility that Honda dreams of. While being driven by the power of dreams, we will strive to become a company that moves people and society forward,” said Toshinobu Minami, Managing Director, Chief Operating Officer, Design Centre, Honda R&D.

Honda EM1 e:

The EM1 e: is a personal use, electric, moped powered by the Honda Mobile Power Pack e: swappable battery, which was developed with the purpose of creating an electric scooter that is just right for people. The EM1 e: is characterised by simple and slim packaging realised thanks to the optimisation of the layout of key components. High-brightness LEDs have been adopted for the lights, contributing to greater peace of mind when riding at night. The headlight features a simple, flush-surface design, highlighting the iconic look of the EM1 e: model.

Honda Motocompacto

The Honda Motocompacto is a modern, all-electric take on the Honda Motocompo, which was originally introduced in 1981 as a boot bike, designed to fit inside the Honda City. The Honda Motocompacto has been designed as a first and last mile mobility solution which was conceived to be used in combination with an electric vehicle. The modern incarnation features sophisticated styling that belies its simplicity while its compact size means that it can be easily folded into a configuration that makes it easy to carry as well as load and unload from a standard B segment vehicle and store in a tight space.

Honda BF350

Featuring a newly developed dedicated V8 engine with a displacement of 4 952cc, the BF350 is a flagship Honda marine outboard model, that provides powerful propulsion. In addition to the high performance and seaworthiness achieved by the abundant torque, the BF350 realises a high level of quiet operation and low vibration through the adoption of a newly designed crankshaft. The BF350 was developed with the aim of offering an environmentally responsible and cost-effective outboard, along with excellent fuel economy for its class.

Designed to the same ‘Noble Motion Form’ design concept as the rest of the Honda outboard family, the BF350 exudes a familiar sense of unity with nature and people through clean and simple styling. Thanks to the use of three-dimensional logos and chrome plated parts, the BF350 expresses a sense of luxury and high-quality styling appropriate for a flagship model.

Honda Miimo

The Honda Miimo is an electric and autonomous robotic lawn mower which is able to automatically mow the lawn within a dedicated area. The Miimo features an automatic charging function, that sees it return automatically to its docking station to recharge when running low on power and in that way realising the full automation of lawn mowing. The latest model also features a Satellite Assisted Homing function which uses location information from a satellite positioning system to find a more direct route to return to its docking station. A Shortcut Wire enables Miimo to navigate narrow passages and space, further increasing mowing efficiency.

In the pursuit of a dynamic design, with a feeling of vitality, the Miimo features soft and rounded curves that evoke a sense of attachment, whilst the design team managed to ensure a compact product with a low centre of gravity that enables the mower to navigate even the tightest spaces.